What’s your value proposition?
A value proposition is a business term that tells prospects why they should do business with one company versus the competition, and makes the benefits of their products or services crystal clear from the outset.
In job search terms, your value proposition is why a company should pick you over the other candidates. Where do you shine? What can you contribute? How are you of service? The profile section for your resume and LinkedIn page is where this would go, front and center.