It’s all in the lighting.
Go with a lamp set up. You want the main light source to be behind your camera. Bounce the light off a nearby wall rather than point it straight at your face. If there’s a window to your side and light is coming through, it will compete with the lamp. So be mindful of how much natural light you’re up against. And if there’s a lamp behind you, turn it off. An overhead light is a good addition if there’s no natural light in the room.
One more tip: put your lighting at your eye level. It will help bring out your eyes, which is as close as it can get to an in-person meeting.