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Asking for a LinkedIn recommendation
Facilitating a positive response is all about making it effortless for someone to say yes and encouraging a culture of reciprocity....

Lisa Dubino
1 min read


Enable the OpenToWork feature in LinkedIn
To enable the #OpenToWork feature: Click the Me icon at the top of your LinkedIn homepage. Click View profile. Click the Add profile...

Lisa Dubino
1 min read


What Does Your Profile Picture Say About You?
Get a professional headshot. Spend the money, find the time, make it a priority. You’ll feel better, look better on LinkedIn, and improve your chances of getting a job. Not acceptable: Sunglasses/hat Other people in the picture Low resolution Brand/logo on clothing Wedding/prom/high school graduation Busy background Instagram selfie

Lisa Dubino
1 min read


Get a LinkedIn Custom URL
Instead of using the URL that LinkedIn assigns you with letters and numbers, customize it so it contains your name and the career field or job title you want to go into. (You can do this by clicking “edit profile” and clicking “edit” next to your LinkedIn URL.) This extra keyword will help when recruiters are searching for you, and sticking the URL on your resume will encourage recruiters to head to LinkedIn to learn more about you.

Lisa Dubino
1 min read


Make a Welcome Video for New People in Your Network
The best LinkedIn invite I’ve had included a welcome video. It was the usual request to connect, and I accepted because we had a mutual connection. But I was beyond impressed by his response. He had a follow-up note with a video introducing himself. The note had so much authenticity in its simplicity. The greeting, thank you, and including his phone number made me feel somehow, touched, like I belonged to something. Here's what it said: Hi Lisa, Thank you for being part of my

Lisa Dubino
1 min read


What Does Your LinkedIn “About” Section Say About You?
Write your “About” section so that it tells a good story - something that’s easy to read, insightful, and a bit more personal. Do this by going beyond just the hard skills and weaving in your soft skills too. Treating this section like a biography will help you as a storyteller. Highlight the qualities and personal attributes that make you a good fit for the companies and organizations you’re targeting. And lean on the “personal” part of your personal brand.

Lisa Dubino
1 min read


LinkedIn Headline Possibilities
Change up your LinkedIn headline from time to time for better LI search. Test different keywords and different styles. Done well, it can be used to promote your brand statement, core marketing message, most enticing expertise, and/or something to help you stand out from all the others in your field. Be sure to keep your keywords in there - they’re still super important.

Lisa Dubino
1 min read


10 Fringe Benefits of a Job Search
Whether you were laid off due to Covid-19, you’re ready to return to work after staying at home to care for a family member or raise...

Lisa Dubino
5 min read


5 Reasons You Should Keep Your Resume Updated
Your resume and LinkedIn profile are valuable assets. No matter what your employment status, keeping them up to date will bring you...

Lisa Dubino
2 min read


Are You LinkedIn?
What is LinkedIn and do I need to join another social network? That’s what I asked myself when I received my first “invite to connect”...

Lisa Dubino
4 min read



















