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Asking for a LinkedIn recommendation
Facilitating a positive response is all about making it effortless for someone to say yes and encouraging a culture of reciprocity....

Lisa Dubino
1 min read


Enable the OpenToWork feature in LinkedIn
To enable the #OpenToWork feature: Click the Me icon at the top of your LinkedIn homepage. Click View profile. Click the Add profile...

Lisa Dubino
1 min read


Create Your Career Brand
Building your brand is about spotlighting your expertise and passion online, ensuring employers can easily discover it in web searches. For professionals, maximizing LinkedIn is key—most recruiters rely on it. Use LinkedIn strategically to connect with professionals in your field and position yourself for exciting job opportunities. It's not just a networking platform; it's your gateway to being noticed by recruiters and hiring managers with relevant openings.

Lisa Dubino
1 min read


LinkedIn Networking Hack
LinkedIn networking made easy! If you want to contact someone at your dream company but can’t find the right contact information anywhere, check out the person’s public LinkedIn profile and see what groups he or she is part of. Then, join the group where you share a mutual interest. Once you are in the same group, you can send a message through LinkedIn. Just make sure you include something about your common interest in your message—it’ll make you seem like a networker, not a

Lisa Dubino
1 min read


Update Your LinkedIn Status Daily
Update your LinkedIn status daily to stay top of mind. This will make sure that you’ll stay on the radar of everyone you know. Put another way, that they’ll remember you when an available opportunity opens up. How to do this without being annoying? Share an article, a quote, or a project you’re working on.

Lisa Dubino
1 min read


What Does Your Profile Picture Say About You?
Get a professional headshot. Spend the money, find the time, make it a priority. You’ll feel better, look better on LinkedIn, and improve your chances of getting a job. Not acceptable: Sunglasses/hat Other people in the picture Low resolution Brand/logo on clothing Wedding/prom/high school graduation Busy background Instagram selfie

Lisa Dubino
1 min read


Get a LinkedIn Custom URL
Instead of using the URL that LinkedIn assigns you with letters and numbers, customize it so it contains your name and the career field or job title you want to go into. (You can do this by clicking “edit profile” and clicking “edit” next to your LinkedIn URL.) This extra keyword will help when recruiters are searching for you, and sticking the URL on your resume will encourage recruiters to head to LinkedIn to learn more about you.

Lisa Dubino
1 min read


LinkedIn Recommendations
Elevate your professional presence on LinkedIn by prioritizing recommendations. Whether you're starting from scratch or updating dated endorsements, gathering fresh recommendations is a key move to enhance your professional brand. Here's a helpful guide to request recommendations on LinkedIn: Click on your icon at the top of your LinkedIn homepage. Select "View profile." Scroll down to the Recommendations section and click "Ask to be recommended." Enter the name of the connec

Lisa Dubino
1 min read


Make a Welcome Video for New People in Your Network
The best LinkedIn invite I’ve had included a welcome video. It was the usual request to connect, and I accepted because we had a mutual connection. But I was beyond impressed by his response. He had a follow-up note with a video introducing himself. The note had so much authenticity in its simplicity. The greeting, thank you, and including his phone number made me feel somehow, touched, like I belonged to something. Here's what it said: Hi Lisa, Thank you for being part of my

Lisa Dubino
1 min read


What Does Your LinkedIn “About” Section Say About You?
Write your “About” section so that it tells a good story - something that’s easy to read, insightful, and a bit more personal. Do this by going beyond just the hard skills and weaving in your soft skills too. Treating this section like a biography will help you as a storyteller. Highlight the qualities and personal attributes that make you a good fit for the companies and organizations you’re targeting. And lean on the “personal” part of your personal brand.

Lisa Dubino
1 min read



















