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Why You Should Create a Personal Website
Are you a blogger or photographer, have a hobby to showcase, an Etsy shop, or some other hidden talent? Enhance your brand with a...

Lisa Dubino
1 min read


Create Your Career Brand
Building your brand is about spotlighting your expertise and passion online, ensuring employers can easily discover it in web searches. For professionals, maximizing LinkedIn is key—most recruiters rely on it. Use LinkedIn strategically to connect with professionals in your field and position yourself for exciting job opportunities. It's not just a networking platform; it's your gateway to being noticed by recruiters and hiring managers with relevant openings.

Lisa Dubino
1 min read


What's your story?
Navigating the question of "What do you do?" involves a delicate balance of art and science. Crafting your response strategically for different contexts can leave a lasting impression. Here's a breakdown: Casual Conversation (e.g., with neighbors): Me: I freelance as a resume writer. Family and Friends, Especially Children: What I tell my children: I help people find jobs. Professional Setting or Networking: In my professional network: I’m a job search consultant specializing

Lisa Dubino
1 min read


Creating Your Personal Brand
This comes from a webinar I watched a few years ago with Chris Brogan, of Owner Media Group. (He has a fantastic newsletter on marketing/branding/business that comes out on Sundays.) How to tell people what you do: Shortest way to say what you do: The shortest way is just that. "Me? I’m a resume writer and job search consultant." Best phrase to explain it to others: The phrase to explain it to others? “I help people define their personal brand and create their future. ELI6:

Lisa Dubino
1 min read


What Does Your LinkedIn “About” Section Say About You?
Write your “About” section so that it tells a good story - something that’s easy to read, insightful, and a bit more personal. Do this by going beyond just the hard skills and weaving in your soft skills too. Treating this section like a biography will help you as a storyteller. Highlight the qualities and personal attributes that make you a good fit for the companies and organizations you’re targeting. And lean on the “personal” part of your personal brand.

Lisa Dubino
1 min read



















