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Casting a Wide Net vs. Target Shooting
It is better to be strategic and narrow your search than to throw spaghetti at the wall and see what sticks. Eventually, the spaghetti...

Lisa Dubino
1 min read


15-Minute Networking Tasks
Put networking on your to-do list every weekday in 15-minute increments. Here are your daily tasks: Monday: Email a network contact...

Lisa Dubino
1 min read


Join a LinkedIn Group
Pick a group related to your area of interest and get involved. If you’ve aren’t already active on LinkedIn, this is the place to start....

Lisa Dubino
1 min read


Asking for a LinkedIn recommendation
Facilitating a positive response is all about making it effortless for someone to say yes and encouraging a culture of reciprocity....

Lisa Dubino
1 min read


What’s your value proposition?
A value proposition is a business term that tells prospects why they should do business with one company versus the competition, and makes the benefits of their products or services crystal clear from the outset. In job search terms, your value proposition is why a company should pick you over the other candidates. Where do you shine? What can you contribute? How are you of service? The profile section for your resume and LinkedIn page is where this would go, front and center

Lisa Dubino
1 min read


Enable the OpenToWork feature in LinkedIn
To enable the #OpenToWork feature: Click the Me icon at the top of your LinkedIn homepage. Click View profile. Click the Add profile...

Lisa Dubino
1 min read


Target your LinkedIn Profile for Recruiters
LinkedIn will default to your job title unless you edit it. When you’re job searching, it makes the most sense to make it stand out with keywords that match what you’re looking for. Keep it at six to twelve words, 120 characters. Other options: Use your elevator pitch: I help job seekers create their future Share something personable: Content writing, keyword searching and finding the missing piece are a few of my favorite things. Actionable: Empowering job seekers to change

Lisa Dubino
1 min read


What Does Your Profile Picture Say About You?
Get a professional headshot. Spend the money, find the time, make it a priority. You’ll feel better, look better on LinkedIn, and improve your chances of getting a job. Not acceptable: Sunglasses/hat Other people in the picture Low resolution Brand/logo on clothing Wedding/prom/high school graduation Busy background Instagram selfie

Lisa Dubino
1 min read


Get a LinkedIn Custom URL
Instead of using the URL that LinkedIn assigns you with letters and numbers, customize it so it contains your name and the career field or job title you want to go into. (You can do this by clicking “edit profile” and clicking “edit” next to your LinkedIn URL.) This extra keyword will help when recruiters are searching for you, and sticking the URL on your resume will encourage recruiters to head to LinkedIn to learn more about you.

Lisa Dubino
1 min read


LinkedIn Recommendations
Elevate your professional presence on LinkedIn by prioritizing recommendations. Whether you're starting from scratch or updating dated endorsements, gathering fresh recommendations is a key move to enhance your professional brand. Here's a helpful guide to request recommendations on LinkedIn: Click on your icon at the top of your LinkedIn homepage. Select "View profile." Scroll down to the Recommendations section and click "Ask to be recommended." Enter the name of the connec

Lisa Dubino
1 min read



















