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Make a Welcome Video for New People in Your Network
The best LinkedIn invite I’ve had included a welcome video. It was the usual request to connect, and I accepted because we had a mutual connection. But I was beyond impressed by his response. He had a follow-up note with a video introducing himself. The note had so much authenticity in its simplicity. The greeting, thank you, and including his phone number made me feel somehow, touched, like I belonged to something. Here's what it said: Hi Lisa, Thank you for being part of my

Lisa Dubino
1 min read


What Does Your LinkedIn “About” Section Say About You?
Write your “About” section so that it tells a good story - something that’s easy to read, insightful, and a bit more personal. Do this by going beyond just the hard skills and weaving in your soft skills too. Treating this section like a biography will help you as a storyteller. Highlight the qualities and personal attributes that make you a good fit for the companies and organizations you’re targeting. And lean on the “personal” part of your personal brand.

Lisa Dubino
1 min read


LinkedIn Headline Possibilities
Change up your LinkedIn headline from time to time for better LI search. Test different keywords and different styles. Done well, it can be used to promote your brand statement, core marketing message, most enticing expertise, and/or something to help you stand out from all the others in your field. Be sure to keep your keywords in there - they’re still super important.

Lisa Dubino
1 min read



















