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You Can’t Be All Things to All People
Using the same resume for each job is a waste of time and a bad strategy for success. You need to position your resume with a specific goal in mind. Ask yourself these questions: What job function are you seeking to perform? Marketing, sales, account management, etc. At what level? Associate, supervisor, director, etc. In what industry? Software, pharmaceutical, energy, etc. What problem can you solve? International expansion, sales turnaround, business growth, etc.

Lisa Dubino
1 min read


Join a LinkedIn Group
Pick a group related to your area of interest and get involved. If you’ve aren’t already active on LinkedIn, this is the place to start. At least once a day “Like”, “Comment”, and/or “Share” with a post. The more you work it, the easier it will get. Don’t know where to start? Join my group, the Job Search Lean In Circle: https://www.linkedin.com/groups/13937252/

Lisa Dubino
1 min read


Competing with the Masses on Job Boards
From a study by LinkedIn, research shows that 70% of all jobs are not published publicly on jobs sites and as much as 80% of jobs are filled through personal and professional connections. That said, the smartest job hunters should prioritize their time and focus on the 85% of job openings that are never advertised. This means they should be networking. Find the job listing, yes, but network around it before you apply.

Lisa Dubino
1 min read


You either make money or save money
The bottom line is all that matters. Even with your impressive skills, big name companies, and expensive college degree where you graduated magna cum laude, what it comes down to is how you contributed to profit growth or how you saved money. Your resume experience has to reflect in order to stand out from the competition.

Lisa Dubino
1 min read


What’s the most common resume mistake?
Format: check. Typos: check. Highlighting duties instead of accomplishments: Fail. Do better than the basic job description. Go from “all about you” to showing the reader (and ATS software) what they want to see. How do you stand out from the rest? The reader will have a basic knowledge of your job and doesn’t need to be reminded about the mundane details. What they want to see is how you improved on something. The eye is drawn to numbers and action words. The ATS software is

Lisa Dubino
1 min read


Using company specific jargon and abbreviations
Never assume the reader knows what you’re referring to when you use lingo on your resume. This goes along the lines of don’t make them work when they’re reading it. State what it is and spell it out. Literally. If it’s mentioned more than once, put the abbreviation after the first one and the use the abbreviation.

Lisa Dubino
1 min read


Fifteen Minute Networking Tasks
Put networking on your to-do list every week day in 15-minute increments. Here are you daily tasks: Monday: Email a network contact Tuesday: Write a LinkedIn status update Wednesday: Research a target company Thursday: Introduce yourself to someone Friday: Find employees from one of your target companies on LinkedIn

Lisa Dubino
1 min read


Using buzzwords and fluff
Crafting an authentic and compelling work story on your resume is a vital goal, and doing so succinctly within one page requires a thoughtful approach. Avoid the temptation to pad it with unnecessary fillers—words that might seem impressive but often fall flat with hiring managers. Here's a snippet of some of the worst offenders: Best of breed Go-getter Think outside of the box Synergy Go-to person Results-driven Team player Hard worker Strategic thinker Detail-oriented The t

Lisa Dubino
1 min read


Jobs as Verbs, Not Nouns
Think of your job as a verb rather than a noun. This “is a mental shift that can help to disentangle who you are as a person from how you spend your days to make money for rent and groceries,” from Tim Herrara, NYT Smarter Living columnist. For example: I write resumes, rather than I’m a resume writer. Or: I sell advertising, rather than I’m a sales representative. And one more: I keep people organized, rather than I’m an account manager.

Lisa Dubino
1 min read


Ask for help
Make it a goal to connect with one person, outside your family, every day. One way to do this is to ask for help. Here’s how: Set a specific goal each day to ask for help. Over time, you’ll have made it a habit. Plan each morning what “the ask” is going to be and who it’s going to. Put a reminder in your calendar with an alert so you don’t forget. Start with your family. You can practice on them with simple things. This has at least two benefits: the first is that it’s an opp

Lisa Dubino
1 min read



















