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Creating Your Personal Brand
This comes from a webinar I watched a few years ago with Chris Brogan, of Owner Media Group. (He has a fantastic newsletter on marketing/branding/business that comes out on Sundays.) How to tell people what you do: Shortest way to say what you do: The shortest way is just that. "Me? I’m a resume writer and job search consultant." Best phrase to explain it to others: The phrase to explain it to others? “I help people define their personal brand and create their future. ELI6: E

Lisa Dubino
1 min read


Make a Welcome Video for New People in Your Network
The best LinkedIn invite I’ve had included a welcome video. It was the usual request to connect, and I accepted because we had a mutual connection. But I was beyond impressed by his response. He had a follow-up note with a video introducing himself. The note had so much authenticity in its simplicity. The greeting, thank you, and including his phone number made me feel somehow, touched, like I belonged to something. Here's what it said: Hi Lisa, Thank you for being part of my

Lisa Dubino
1 min read


It Doesn’t Start with Your Resume
Find out the right order to land your dream job.

Lisa Dubino
1 min read


What Does Your LinkedIn “About” Section Say About You?
Write your “About” section so that it tells a good story - something that’s easy to read, insightful, and a bit more personal. Do this by going beyond just the hard skills and weaving in your soft skills too. Treating this section like a biography will help you as a storyteller. Highlight the qualities and personal attributes that make you a good fit for the companies and organizations you’re targeting. And lean on the “personal” part of your personal brand.

Lisa Dubino
1 min read


LinkedIn Headline Possibilities
Change up your LinkedIn headline from time to time for better LI search. Test different keywords and different styles. Done well, it can be used to promote your brand statement, core marketing message, most enticing expertise, and/or something to help you stand out from all the others in your field. Be sure to keep your keywords in there - they’re still super important.

Lisa Dubino
1 min read


Stay On Track
Navigating the job search journey can be an emotional rollercoaster, overwhelming, and a hit to your ego. However, maintaining focus and positivity is crucial. Here are some strategies: Build a Support System: Surround yourself with a strong support network to weather the ups and downs. Celebrate Successes: Acknowledge and reward your achievements, no matter how small, to boost morale. Learn from Setbacks: If a job doesn't pan out, view it as a learning opportunity rather tha

Lisa Dubino
1 min read


10 Ways to Meet New People
* This article was published in 2016 on the Huffington Post. Substitute online for in-person, and outside for inside for Covid...

Lisa Dubino
3 min read


Interview Hacks
By the time you reach the interview part of the job search process, there are several factors beyond your control. The first two are that...

Lisa Dubino
5 min read


10 Fringe Benefits of a Job Search
Whether you were laid off due to Covid-19, you’re ready to return to work after staying at home to care for a family member or raise...

Lisa Dubino
5 min read


Ten Resume Mistakes
Typos, past tense for a present job, personal pronouns: It’s really hard to edit your own work. Always have someone take a look at your...

Lisa Dubino
2 min read



















